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IEDC Elective Course: Economic Development Marketing and Attraction
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8/13/2020 to 8/14/2020
When: Thursday, August 13, - Friday, August 14, 2020
Where: Denver, Colorado 
United States

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Marketing and Attraction Course Icon

Economic Development Marketing and Attraction

August 13 - 14, 2020 | Online
10:30 - 5:00 PM ET
Early Registration Deadline: July 2

 

REGISTER

 

This course is held in partnership with the Economic Development Councilof Colorado.

Early registration closes tomorrowfor "Economic Development Marketing and Attraction," our upcoming virtual course covering thelatest best practices in economic development marketing, talent attraction, and more.

Join us virtually next monthto reframe your marketing efforts for our current economic circumstances. Instructors will review how to combine web, social media, and email communications to attract workforce and business prospects to your region, and strengthen your community's online presence and brand. Review the full agenda here.

 

Learning Outcomes

· Be able to identify target audiences via data-driven techniques

· Develop a community marketing plan and brand

· Review best practices for benchmarking, evaluating, and monitoring your marketing plan

· And much more

 

 

Who Should Attend

· Marketers at an EDO or economic development entity

· Economic development leaders or rising leaders looking to refresh their region's brand

· Economic development professionals seeking to fulfill an electivecourserequirement for the CEcD exam

 

INSTRUCTORS

 

Julie Curtin

Julie Curtin

Partner and President, Economic Development
DCI
Denver, CO

Ben Wright

Ben Wright

CEO
Atlas
Boulder, CO

 

 

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Earn CEcD Credits

Thiscoursemeets the professional development requirements for theCertified Economic Developer (CEcD) exam. CEcDs earn recertification credits for participating.

 

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International Economic Development Council
734 15th St NW #900, Washington, DC 20005
(202) 223-7800

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