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|2020 VEDA Spring Conference|
The Hotel Roanoke and Conference Center
Make your hotel reservation by February 19, 2020 to receive the VEDA group rate of $158 per night.
About the Hotel Roanoke & Conference Center
The Hotel Roanoke & Conference Center today features 330 luxuriously appointed guestrooms and a 63,000- square-foot, high-tech conference center. It is a joint project of Hotel Roanoke LLC, the City of Roanoke and Virginia Tech. In the beginning, Roanoke was a little town named Big Lick when enterprising railroad magnate Frederick J. Kimball chose it as the site of a railroad juncture and a major city. After Kimball combined two of his railroads into the Norfolk and Western Railroad, he built his vision of a comprehensive community with the Hotel Roanoke as its grand centerpiece. Travelers coming to the city or breaking a tiring rail journey made the Hotel Roanoke their haven.
Built in a wheat field on a little hill, the Hotel Roanoke began as a rambling wooden structure of less than three dozen rooms. As the city grew, the railroad consistently provided resources for hotel additions, remodeling and furnishings to maintain the Hotel's reputation for excellence. Even in the Depression year of 1931, the railroad spent $225,000 for a wing with 75 rooms, a 60-car garage and such "modern" amenities as circulating ice water, movable telephones and electric fans. By then the Hotel's "Queen Anne" appearance had evolved into something Tudorean, the finishing touches of which were added in the major alterations of 1937-38, when Hotel Roanoke acquired its distinctive facade and entrance. Added too were new public rooms, most of which today's guests will recognize. The history of the Hotel has been carefully preserved over the years.
In 1989, Norfolk Southern Corporation, direct descendant of Kimball's Norfolk and Western Railroad, concluding that its transportation business meant rail service, not room service, closed the Hotel it had owned and operated for 107 years and gave it to the Virginia Tech Real Estate Foundation. After being closed for four years, in 1993 the Hotel Roanoke began a multi-million-dollar restoration and remodeling renovation project, funded by a package of public and private financing in conjunction with the City of Roanoke and Virginia Tech.
Re-opening in April of 1995, Hotel Roanoke carefully preserved the past with touches such as an antique-filled lobby, original Czech-made chandeliers, a restored Regency Room (home of our signature Peanut Soup), Pine Room (formerly an Officers' Club in World War II), and the Palm Court, the original ceiling of which was painted to show the constellations as they appeared in the skies the day the first train came to Roanoke in 1852. Simultaneously, the Hotel Roanoke embraced the future by building a 63,000 square-foot meeting space, featuring state-of-the-art technology and accommodating more than 1,200 people, evolving into the Hotel Roanoke & Conference Center.
Today, the old Hotel Roanoke is the new Hotel Roanoke, restored and remodeled through a multi-million- dollar package of public and private financing, including as a palpable gesture of affection for “their” hotel, $7 million in donations and loans from local individuals and companies.
With a new high-tech Conference Center and other contemporary services and amenities, the hotel still retains the gracious flavor of the old Hotel, ready to greet and captivate guests just as it did for more than a century. As the Hotel Roanoke & Conference Center moves towards the future we will continue our commitment to excellence and providing a wealth of entertainment, dining, and hospitality options
The Grand Old Lady
Take I-64 Southeast across and through Hampton Roads Bridge Tunnel into Norfolk and then take exit 277A (Tidewater Dr S). Merge onto Tidewater Dr, follow signs for Waterside Dr and merge onto it. Turn right onto Atlantic and first left onto E Main St.
From North or South: I-81 Exit 143 (I-581 South) to Exit 5. Cross Wells Avenue and continue to the main entrance of the hotel.
From 220N (Martinsville): 220N becomes I-581N. Take exit 4E (Orange Avenue). Take first right at traffic light onto Williamson Road. After the third traffic light, turn right on Shenandoah Avenue. Take the first right to main entrance of the hotel.
Alternate: 220N becomes I-581N. Take exit 4E (Orange Avenue). Take the first right at traffic light onto Williamson Road. Take the first right at the third traffic light onto Wells Avenue. Take the first left onto Commonwealth Avenue. Take the first right before Shenandoah Avenue to the main entrance of the hotel.
From 460W (Lynchburg): 460 becomes Orange Avenue. Turn left at the traffic light at Williamson Road and Orange Avenue. After the third traffic light, turn right on Shenandoah Avenue. Take the first right to main entrance of the hotel.
Alternate: 460 becomes Orange Avenue. Turn left at the traffic light onto Williamson Road. Take the first right at the third traffic light onto Wells Avenue. Take the first left onto Commonwealth Avenue. Take the first right before Shenandoah Avenue to the main entrance of the hotel.
Daily Parking: Self-Parking: $1.00-$8.00
Please note that if self parking overnight, you may come to the front of the hotel to drop off luggage and personal belongings and keep at the Bell Stand.
Self Parking Shuttle Service
The shuttle runs continuously during these hours between the self-parking lot and the main entrance.